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If you don’t already have a video marketing strategy in place for your website and social media, you are perhaps missing a tremendous opportunity to reach and engage with your audience.

We are witnessing a huge surge in the popularity of video as a content marketing tool. From time-lapse, 360-degree videos to interactive 3D environments, marketers are responding to audiences’ shorter attention spans by making content more visual.

As broadband and mobile technology rolls out faster and faster connection speeds, more and more people are able to watch larger, traffic crunching content. Historically, web developers have tried to avoid heavier content which would slow down the users experience and ‘click-aways’. Nobody likes watching that spinning icon for long. Video compression, processing and streaming have also come a long way in delivering moving content at increased speeds without degrading the quality.

Video is growing and may dominate your audience’s online activity. Research is showing that 75% of people watch videos online every week, and 55% watch videos online every day.